Tag: social media info

Social Media, and the ins and outs of doing Social Media correctly.

Yet another Online Advertising Typo – DOH!

Posted on by Matt Ward

Facebook Ad TypoFirst let me say that I am far from perfect.  I make mistakes often, however I know my weaknesses and spelling is one of them.  I run things through spell check!  I run things by coworkers and people I know that can proof read.  Does everyone else do this as well?  Twice now, within a week, I have found two major typos.  I consider them typos because of the purpose of the text to which I found the typo.

The first typo was in an email newsletter subject line.  NOT GOOD!  I chose to not even open it just based on that fact.

The second was on a Facebook Ad.  Below is the typo.  I just don’t understand how you can be advertising something to the masses and have a typo in it… (I hope we don’t have any typos on our site!)

Email Marketing Mistakes

Posted on by Matt Ward

I recently received an email from Corel promoting one of their sales.  I am a huge believer in email marketing however in this case, the Quality Assurance folks at Corel missed something critical…..they spelled Alert wrong!

Email Marketing Mistakes
Oops!

Just a reminder folks, that the subject line is of major importance when sending out bulk email.  It alone determines whether someone will open your email or not.  In small business, you cannot afford to make these mistakes!

Social Media: Twitter – Top 10 Tips

Posted on by Matt Ward

When you are working to grow your social media marketing, you need to keep in mind to use all avenues available.  Twitter is an excellant resource to assist you in getting your message out to people.  Here are 10 ideal tips you can use to ensure that you are utilizing Twitter correctly:

  1. Be informative and become and expert
  2. Limit your sales posts
  3. Customize your background to include more contact information
  4. Always link your tweets to something, ideally your blog
  5. Provide resources for your followers
  6. Follow others
  7. Be Patient
  8. Be professional, tweets are carried onto Google’s search results pages
  9. Make time each week to tweet
  10. Always disseminate the same message through all your social media channels, including twitter.

Increase your sales by using Linkedin

Posted on by Matt Ward
Increasing your Sales with Linkedin.com
Increasing your Sales with Linkedin.com

Increasing your sales by using Linkedin requires a commitment by you and your staff to consistently pay attention to what is going on, in order for you to make money. However, if you can manage to do this then it will surely pay off. Here are a couple steps to take to ensure that you can increase your sales at your company using Linkedin:

  1. 1. Plan time in your calendar to visit Linkedin TWICE per week for 30 mins each.
  2. 2. Make one session about connecting with other people that you know
  3. 3. Make the next session about answer questions and participating within groups that you are a member of
  4. 4. Ask 1 relevant question per week.
  5. 5. Don’t ask the same question to all the groups
  6. 6. Don’t ask 1 question per group per week, it’s 1 question per week.
  7. 7. Reply to answers that others give you
  8. 8. View connections of those that you are connected to and see who you know, then request those people as a connection
  9. 9. Send out recommendation requests – They work and you will get recommendations in return if you are worthy
  10. 10. Join the Sales Playbook Group on Linkedin you won’t regret it!

Social Media – NBC Get's Into The Game

Posted on by Matt Ward

NBC just launched a new Social Media campaign for the show “Chuck“.  The premise is that they have created a game using Social Media, to drive mentions of their show and the winner will be the person with the most mentions by the deadline.  The winner will get their photo appear during one of Chuck’s mental flashes according to Reuters and THRFeed.com.

I have never watched chuck.  Nor do I think I will start.  I do however, commend NBC for their efforts in utilizing social media to spread the word and I will monitor how they handle this.  It will be interesting to see if they announce how many mentions they got during the whole campaign.  I can only imagine how crazy some people will be who like the show and want to see their photo in his mental flash.

For my purposes, I will use this as an example of how to use Social Media to your advantage.  It gets people involved, educated about your product, and spreads the word like wildfire.  This is going to be a great case study in how to use social media and frankly I think it will work.  Stay Tuned!