NFL Comebacks and Google Rankings

NFL Comebacks and Google Rankings
What can we learn from yesterday's NFL Comebacks?

What can we learn from yesterday’s NFL comebacks, specifically the New England Patriots implosion to the Buffalo Bills (34-31), as it pertains to your website ranking on Google? One Thing! It can happen if you are persistent and consistent. Google Rankings are much like a football game; you make mistakes which may result in you losing your number 1 position on Google for a specific search term. That is okay – so long as you don’t panic. The end game is what matters and much like football, if you can execute you can put a win in the win column.

How so you say… Continue reading “NFL Comebacks and Google Rankings”

Correct Use of Internal Linking

Internal Linking

Now that you have a working structure of your website, learned the importance of a fine navigation, built your content area, and maybe even a side bar, you have probably wanted to gain the popularity you deserve for your hard work. You have done every last bit of SEO (Search Engine Optimization) and want to manipulate your PageRank even more. This is where internal linking can allow you to beef up the pages that you currently control while allowing them to stay within your website.

Ultimately we would love to all show up on Google for any search term entered, however, we try to keep it relevant now. The importance of internal linking is clearly defined as:

  • Building key phrase specific anchor links
  • More pages are indexed and crawled
  • Internal pages increase in PageRank

Continue reading “Correct Use of Internal Linking”