Dynamic Websites Through Great Design and Data!

In recent years  customers have come to expect more from their online browsing experience.   This has caused a change  in the standard for company websites.  A dynamic web site contains content that is continuously updated,  a design that is eye catching and inspiring which will give the consumer  a new online experience with every visit.

Maintaining Dynamic Web Page With Content

Maintaining a web sites content can be time consuming and can cost you money.   However, with our content management systems and Web Maintenance Plans,  even the least technical users have the ability and functionality to maintain dynamic web site content .

Content management systems give you the freedom to create dynamic web page content “in-house” rather than needing a third party.   You will easily be able to :

  • Create  content schedules that automatically adds or deletes items.
  • Update your events calendar, company news, or job openings.
  • Add Pictures to your content to keep your website dynamic in appearance.
  • Add dynamic data to all of your pages and keep your website fresh and inviting.

Our content management systems put you in control and give you the ability to maintain a dynamic web site.

Don’t have the time to do it yourself?  Ask us about our Web Maintenance Plan and Search Engine Optimization Plan!  Our trained and experienced staff can do it all for you.   Maintaining a dynamic website through design and data can be very time consuming.  Our staff is experts in many fields and we have created a team that can work to ensure your dynamic website stays attractive to all of your consumers.  Central Mass Web Design has helped many clients to maintain dynamic websites throughout Massachusetts and beyond, including Fitchburg, Leominster, Worcester, Cambridge, and Boston.

Want to view some of our recent works?  Check out our online portfolio to see our many designs, and request a website design estimate today.

Bing and Google Adding Value to Facebook and Twitter

By now, you’ve heard that Facebook and Twitter are almost essential when marketing your business online. Not only has Central Mass Web Design encouraged the idea, but it’s on news websites everywhere. Social Media is a bandwagon that you don’t want to fall off of. It’s helping businesses everywhere with their online marketing and strengthening relationships with their customers.

For those of us who are currently utilizing the free services of Facebook and Twitter, we’ve got some big news! (And for those of you who are not on these social media sites, read on. You might find yourself registering by the end of this article). Both Bing and Google have recently announced that they are joining forces with the social media craze. A few days ago, Bing publicized their decision to take your tweets and status updates and pull them into their SERPS (Search Engines Results Pages). Shortly after, Google proclaimed a similar deal with Twitter. They too will pull your tweets into their SERPS.

So, what does all of this mean? Well, first of all, if you are not currently using social media to expand on your business horizon, it means you are clearly missing out, go register! And secondly, it means we owe big congratulations to those who ARE using social media. If you are keeping your status updates and tweets fresh, you should start seeing an increase in traffic to your website (that is, if you are linking back to it within your updates – which is a must!)

If you are not taking advantage of the social media sites out there, please feel free to give us a call! We currently assist our Search Engine Marketing clients with their social media and we can help you too. Call 978-632-5300 or email us at Info@CentralMassWebDesign.com.

Technology Based Marketing Made Simple!

The SB2 small and home-based businesses support group will be holdings its first workshop of 2009 on Wednesday, May 6th at the Chamber offices from 6-8pm.

This month’s topic will be Internet Marketing, facilitated by Matt Ward of Central Mass Web Design, Inc.

Topics discussed this evening will include:
o Identify and refine your market using the internet
o Identify your competitor and their price points
o Search Engine basics
o Web-based Marketing Strategies
o Social Networking Basics
o Effective Email Campaigns
o Pay-per-click

About our presenter:
Mr. Ward founded Central Mass Web Design in 2002 and has since directed the operations of the company and its growth. Ward has continued to direct a team of seasoned professionals in the design and development of countless websites. From small business sites and non-profit organizations to larger-scale projects that enable companies to establish a corporate presence, Ward and his team have a proven track record of delivering high-quality work. He brings to each and every client the knowledge and expertise of his work with industry icons as well as his skills honed in working on hundreds of internet based projects

The event is FREE and open to EVERYONE. We do ask that you just pre-register by clicking here.

This NCM (North Central Mass) Chamber program is available to both members and non members interested in benefiting their business.

Google Search Share is Up

CNET.com is reporting that Google’s share of internet search users is up to 64.2%!

9.5 Billions Internet searches in one year and Google has 64%. As the internet grows over the next 5 years. I am not certain that the number of searches will grow. It might, but I actually see the end user, people that do the search, getting better aquinted with how search works and not having to search multiple times for the same results. This should lower the overall search numbers. One catch to this idea I have is the next generation of internet users is searching when they are 12 years old, so the more people on the planet, the more searches that will occur.

Keyword Stuffing

Keyword stuffing is also known as spamindexing.

What is Keyword stuffing? We will allow Wikipedia.org to explain it….
Wikipedia says “Spamdexing involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system. Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also, people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful.

The success of Google at both producing better search results and combating keyword spamming, through its reputation-based PageRank link analysis system, helped it become the dominant search site late in the 1990s. Although it has not been rendered useless by spamdexing, Google has not been immune to more sophisticated methods. Google bombing is another form of search engine result manipulation, which involves placing hyperlinks that directly affect the rank of other sites. Google first algorithmically combated Google bombing on January 25, 2007.”

Why it’s bad for your site?
In relative terms, it’s sneaky, and no search engine likes sneaky people. Ultimately you want to appear number 1, especially on Google, however they don’t take kindly to you tricking them out. This is old school and it did work, but only for a limited time. People were considering the keyword stuffing to be content and while it is words, it is not relevant, readable, and engaging content and that is why Google and the other major search engines modified their algorithms to correct the placement.

The reality is that you need to add good content to your site. If you don’t have the time, then hire someone to do it. There are many companies that can do this for you and for that matter there are many unemployed people right now in the U.S. looking for any part time work and those people can be great resources for you to have writing content for yourself.

If you don’t have the time or the funds, consider adding a syndicated content source. They are available on the internet and could possibly help, however this is considered a last resort in our opionion.

Matt Ward