Color Me What?

Color Psychology
Color has a major influence on our emotions and decisions.

One extremely important aspect of design is color. Many people (especially those without an eye for design) would not give a second thought about color usage and how it affects people’s emotions. Yet it is an extremely powerful tool (so powerful that there is a plethora of color psychology courses out there that delve deeper into the effect color has on the brain). I’m here to simply go over the basics with you and to help you understand why it’s so important when creating your company branding materials. Continue reading “Color Me What?”

Why You Should Digitize Your Logo and What Does That Mean?

Your company logo is one of the most important aspects of your marketing collateral. It’s your identity; it helps people “put a name with a face”. A lot of small businesses take the subject of logos very lightly-they might even use a generic piece of clipart to get by. But this is not going to cut it if you want to be successful in marketing your business. In this article, we’re going to quickly go over the importance of digitizing your logo and what that means.

Continue reading “Why You Should Digitize Your Logo and What Does That Mean?”