Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by identifying it with a particular brand”. Personally, my best explanation is that branding is a clear and concise message of who we are, what we do, and what the company stands for. Some would say the company’s promise, but I feel it goes much deeper than that. Continue reading “The Importance of Branding”
Category: Branding
What Does Your Logo Say About Your Company?
As a small business owner, you’ve got a lot on your plate; keeping up with bills, hiring qualified employees, ensuring profitability, all the while you’re trying to maintain a decent reputation and attract new business prospects. I want you to ask yourself this question, “How do I want my company to be perceived?” Do you want people to look at you as a polished company with professional employees, or maybe you want your funky character to shine through letting prospects feel as though you are cool, laid back and easy to talk to? Either way, your branding is of vital importance in portraying your business character, yet this is something that many small business owners don’t put enough time and energy into. Continue reading “What Does Your Logo Say About Your Company?”
Why You Should Digitize Your Logo and What Does That Mean?
Your company logo is one of the most important aspects of your marketing collateral. It’s your identity; it helps people “put a name with a face”. A lot of small businesses take the subject of logos very lightly-they might even use a generic piece of clipart to get by. But this is not going to cut it if you want to be successful in marketing your business. In this article, we’re going to quickly go over the importance of digitizing your logo and what that means.
Continue reading “Why You Should Digitize Your Logo and What Does That Mean?”