Website Maintenance 101

Top 10 Tips for Website MaintenanceWebsite Maintenance and management is key to getting more traffic (natural traffic) to your website and it’s crucial to making your website work for you.  Maintaining your site is not difficult, but it’s likely that you might not have the time to do the work.  The main reason for the lack of time is simple…it’s because you are working on your business.  Something to consider when making the choice on who will maintain your website….is skill set.  Is your website setup to allow someone without HTML skills to update the website, if so, then I say you go for it.  The other issue is time.  How effective can you the business owner or your employees be, when maintaining the website over the course of the month?  Do you have the time to do this on a monthly basis?  Here are a few things that you should be doing when maintaining your website on a monthly basis:

  • Adding Content
  • Adding New Pages
  • Adding Photos to Pages
  • Adding Photos to a Photo Gallery
  • Adding a press release
  • Adding a Blog Post
  • Update an Existing Page
  • Make the staff page relevant with staff changes
  • Blog about new staff members
  • Post things on Facebook and link back to your site
  • Add Case Studies
  • Post Links to Case Studies from Twitter
  • Add Newsworthy information to your site
  • Clean up your code
  • Make your code search engine friendly
  • Validate your code
  • Identify your most trafficked page on your site
  • Post fun things on your blog
  • Add video to your blog

Maintaining your website can be done in many different ways, but the most ideal way is to do it monthly on a scheduled basis.  If you cannot manage to spend the time on doing it yourself, please consider using Central Mass Web Design to maintain your website.