Tag: advertising

Advertising on the web is not simple, it’s a science. Read more about advertising on the web…right here.

Dynamic Websites Through Great Design and Data!

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In recent years  customers have come to expect more from their online browsing experience.   This has caused a change  in the standard for company websites.  A dynamic web site contains content that is continuously updated,  a design that is eye catching and inspiring which will give the consumer  a new online experience with every visit.

Maintaining Dynamic Web Page With Content

Maintaining a web sites content can be time consuming and can cost you money.   However, with our content management systems and Web Maintenance Plans,  even the least technical users have the ability and functionality to maintain dynamic web site content .

Content management systems give you the freedom to create dynamic web page content “in-house” rather than needing a third party.   You will easily be able to :

  • Create  content schedules that automatically adds or deletes items.
  • Update your events calendar, company news, or job openings.
  • Add Pictures to your content to keep your website dynamic in appearance.
  • Add dynamic data to all of your pages and keep your website fresh and inviting.

Our content management systems put you in control and give you the ability to maintain a dynamic web site.

Don’t have the time to do it yourself?  Ask us about our Web Maintenance Plan and Search Engine Optimization Plan!  Our trained and experienced staff can do it all for you.   Maintaining a dynamic website through design and data can be very time consuming.  Our staff is experts in many fields and we have created a team that can work to ensure your dynamic website stays attractive to all of your consumers.  Central Mass Web Design has helped many clients to maintain dynamic websites throughout Massachusetts and beyond, including Fitchburg, Leominster, Worcester, Cambridge, and Boston.

Want to view some of our recent works?  Check out our online portfolio to see our many designs, and request a website design estimate today.

Why Tradeshows are important for driving traffic to your website

Posted on by Matt Ward

Many people and business owners do not think that tradeshows are website traffic drivers.  Let me dispel that rumor for you rather quickly they are.  While tradeshows are setup to attract new business for your organization, you are handing out printed and promotional material (that should have your web address on it).  In all business expo’s you will find that these tradeshows are not meant to sell your product or service at the booth.  The attendees are actually there to collect information, have a quick discussion, then do further research.  As a business owner, you are there for the exposure.  If you sign an agreement while at a tradeshow, I would be stunned, and that would be a bonus, but it is not the norm.  

When the attendees return to their office with a stack of business cards, they tend to go through the cards and keep the ones that made and impact on them and that they may have a need for.  This is where the attendee will view your website.  They are still doing research on your company and your product or service and they need to be able to quickly find you on the internet.  In most cases, the attendee will simply enter the domain name located on the materials that they received from you.  However if they search for your company name, you had better come up in the top 3, or they will get your competitions website, and you may have very well just lost an opportunity for business.

Understanding your website analytics can assist you in understanding what tradeshows you attend produce more traffic in the week following the event.  You should track this to the best of your ability.  Ideally you won’t know if the folks are tradeshow people, but you will know if you have spikes in your web traffic within days after events.  If you only have 2 spikes per year and you only attend 2 tradeshows per year, then you can obviously tell that the spikes are a result of your tradeshows. 

We have seen this with some of our customers that attend tradeshows and I can tell you with 100% certainty that there is a correlation.

In conclusion…Pay attention to your website statistics to gauge the results of your tradeshows and make sure you have your web address on all your printed and promotional materials!

Central Mass Web Design, Inc. Named Constant Contact All Star 2008

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CMWD Named All Star
CMWD Named All Star

Central Mass Web Design, Inc. is named a Constant Contact 2008 All Star in recognition for our “Excellence in Email Marketing“! Congratulations to the CMWD team! Constant Contact writes, “…That’s why we are proud to designate you as a 2008 Constant Contact All Star! You’re part of a special group of our customers that we want to thank for setting a great example for other email marketers. Congratulations!”

CMWD has used Constant Contact for some time to communicate with our clients and with non-clients who wish to stay updated on latest news and trends. We have advocated the use of building email marketing lists through Constant Contact to all of our clients and have witnessed great results. We look forward to continuing our work through Constant Contact to better inform our customers. If you would like to learn how to use Constant Contact to drive business and better inform your clients give us a call! We will be more than happy to help you integrate a Constant Contact account of your own into your website, and help you to start to enjoy contacting your customers, as well as gaining new clients.

`Kimberly Veautour

Social Media, Can You Live Without It?

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Alex Goldman of InternetNews.com writes “Salesforce Taps Into Twitter”, he goes on to say, “Customer contact centers have moved far beyond the phone, says Salesforce, embracing Facebook, Twitter, and other Web applications.”

I have been preaching the value of online social media tools for over a year. I have been hawking the tools needed to grow your business via social media to our customers for months. The writing is on the wall……. Grow with the times or they leave you behind.
More and more companies and consumers are turning to

Continue reading “Social Media, Can You Live Without It?” →

Nielsen Reports , Social Networks & Blogs Now 4th Most Popular Online Activity, Ahead Of Personal Email .

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NIELSEN REPORTS , SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL .

For months I have been on the social networking to grow your business band wagon.  We have personally seen the effects of its use here at Central Mass Web Design.  Now Nielson, www.nielsen-online.com has produced findings that show Social Networking and blogs via the internet is the fastest growing online category and is growing twice as fast as any of the other sectors.   Today, March 9, 2009, Nielsen released a report proving Social Media and Blogging are growing at a staggering rate.

Growth Chart 1

Member Communities ( which includes Blogging) grew over 5 points in the past year, placing it above e-mail, and showing a growth of more than double any other.

Reports also show that time spent on social networks has increased globally by 18% in the past year.    Do you know what your employees are posting on their Facebook and Myspace accounts?  Do your employees know what you are posting on yours?

I recently gave a presentation to a local networking group on the benefits of using LinkedIn to grow their business and networking.  Part of this presentation talks about researching prospective employees via internet and social networking tools like LinkedIn.

LinkedIn Presentation
LinkedIn Presentation

Time spent on Networking and Blogging sites is growing at over 3x the rate of all internet growth.  So much time is being spent on social networking sites it is eating into the time spent on other websites and activities.

Figure 3: The total amount of time spent on Facebook increased by 566%

The average age of online Community Networking Site Member has changed. Facebook started out as a service for university students but now almost one third of its global audience is aged 35-49 years of age, and growing.  Almost one quarter of all Facebook users are over age 50.

This is the way of the future, and I encourage you to get involved and grow with the times…before they leave you in the dust.  You can see the Nielsen report, in its entirety at http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

Central Mass Web Design has actively been pursuing this avenue, and helping our clients to understand their Online Media presence.  All companies should be considering their Online Media presence when thinking about their website SEO.  Stay tuned for more information, on how to make MySpace, LinkedIn and Facebook work for you!


Kimberly Veautour