Search Engine Optimization Plans (SEO)
At Central Mass Web Design Inc. we understand the need for your website to appear high in the natural search results of the major search engines. We offer services that permit you to focus on your business and your employees, rather than focus on the website performance; as that is what we do.
"Search Engine
Optimization is a science."
Search Engine Optimization [SEO]
Do you have a current website you want evaluated for SEO? Our process is to run an inexpensive diagnostic Search Engine Ranking Report before any work on your website commences. These ranking results in the report will indicate whether we then need to review the website in detail and check for any design deficiencies prior to starting one of our SEO Web Effectiveness Plans. We call this our proprietary Site Optimization Suggestions Report, or S-O-S Report for short.
Upon review of the SOS Report along with a detailed consultation we will make any recommendations as to website fixes prior to initiating one of our SEO Web Effectiveness Plans. We’ll then fix any of the design flaws in website that we have found and then tailor an SEO Web Effectiveness Plan to your needs.
After your Web Effectiveness Plan has been started we will run periodic Search Engine Ranking Reports so you can gauge the improved performance/ranking your website has made. This will allow you to see how you rate against competitors to provide the edge you need to convert more sales. As we progress, we will continue to provide you with optimization recommendations. This entire process will also help us tailor an efficient and effective Pay Per Click ad campaign for you should you decide at some point to embark on that marketing route.
Pay Per Click ad campaign [PPC]
Do you have a specific product or service you want to advertise on the Internet?
Pay Per Click (PPC) is a search engine marketing technique used on websites, advertising networks and search engines where advertisers only pay for the ad placement when a user actually clicks on the ad to visit the advertisers's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertisers's keyword list, the advertisers's ad may appear on the search results page. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page.
It's important to realize that embarking on a PPC ad campaign can be a costly venture if you do not have proper ad settings and keywords in place. We can create a plan for you that can save you hundreds if not thousands of dollars in click through costs over the course of your PPC campaign. Contact us today to learn more.
Note: All plans require a six-month minimum commitment to insure ample time is allowed for your Effectiveness Plans to take effect