It goes without saying that it cost less to sell something to a current customer than it does to acquire a new customer. Most business owners don’t know that actual cost of acquisition for a new client, but they always worry about losing one when they get them. This is why customer service is so important. I believe that an educated customer is a happy customer and a happy customer is still a customer.
The pudding….is your website. You have to continually think of your site as a 24/7 employee that is well worth the investment. However, is your employee producing? The proof as I say is in the pudding (or should I say the stats). Check your statistical information that comes with your web hosting account (no idea what this is? Email me and I will help you understand it). Take an overall look at your traffic. Then formulate a worthwhile newsletter, special, educational piece and email it out using constant contact. Then wait 3 days and check your stats again….BOOM! Major stat increase. Clearly there are keys to getting this increase. You need to have email addresses that matter (people that care to read or receive your newsletters) and you need to have something to offer them or you will quickly see your emails become ineffective.
Establish and email list….send worthwhile emails….monitor results…you should find it very fruitful.
Tags: advertising, constant contact, newsletters