Yes! Yes! and Yes! Blogs use web site content management systems with added functionality such as comments, pictures, and RSS feeds. When you optimize a web site with constantly changing or updated content and that document gets indexed, categorized and ranked by a search engines it adds Search Engine Benefits.
Things to remember when blogging?
1. Categories’ Make sure you use categories to establish themes, and structure your posts in those themes. If you can make it easier for search engines to understand your content, you have a better chance of ranking well.
2. Search Engine Friendly URL’s Make it easy for search engine spiders to find and crawl blog content.
3. New Content – Both readers and search engines demand new content. From a search engine perspective, the more often you add content… the more the blog is searched by search engine spiders, the more you show up in search engine results. New content will also give the impression of a more authoritative web site, and your client will value the ‘expert†advice you share. A very fast way to use a blog is to integrate it directly on the home page of your website as events, news or tips section.
20 quick blog ideas to get you started:
1. Write a tutorial! Give your clients the one up on everyone else.
2. Post about current events that pertain to your business, geographical area, or industry.
3. Review your statistics to see what keywords referred your visitors to your site and post about those.
4. Write a series of posts. (Example: Take on a large but important topic that your clients would value your input and break it down into sections, with multiple posts.)
5. Update old posts with new ideas.
6. Post about frequently asked questions in your industry.
7. Combine some of your best posts from previous blogs into a new series.
8. Invite your readers to a social network you use. (This will also help with your networking.)
9. Introduce a new industry trend, and become the expert in that area to your clients.
10. Celebrate your achievements.
11. Blog an event.
12. Write a review.
13. Write a case study.
14. Write your biography.
15. Share the newest and greatest thing you found on the web.
16. Write a glossary of terms used in your industry.
17. Do a slide show that explains a new idea or technique.
18. Take ideas from another industry, and explain how it would work in yours.
19. Read other blogs to see what’s new and hot!
20. Write a blog on blogging. Use it to list new blog ideas for your clients 
I hope this helps you to get started blogging! Remember your website gives back to you, the effort you put into it.
-Kimberly Veautour
Tags: social media info, social networking, web 2.0, website tips