If you are not using an online newsletter to drive website traffic and possibly sales, then you really need to look at your overall marketing. Your website is not the “Field of Dreams”, people are not just going to show up because you decided to build it. You need to market your company in a cost effective way and drive people to your website. The best, and most efficient way to do this is by sending regular email newsletters. I have mentioned this before at seminars that I give and I see peoples eyes open up really wide. When I tell people about the traffic we get to our website after we send a newsletter, they seem surprised. Well certainly, I can understand how people who are not all that familiar with websites and web tracking can be surprised. But having done this time and time again, I am very successful at it and I share my thoughts and Ideas with other business owners (especially here in the Boston Mass area) about how they can do it too.
One common complaint is that the company doesn’t sell a product online. NOT TRUE. You may not transact business online, like take a credit card number, however, your website is ALWAYS SELLING your companies services. Your site is your 24 hour full time employee that is always working for you and you need to feed your site some traffic.
I would be happy to share with you my secrets to getting more spikes in your website traffic. Just call me. But start with this one tip. Schedule some time in your calendar over the next 4 weeks. Schedule 1 hour for that entire time. Meaning you have 4 weeks to have a 1 hour meeting with yourself. In that 1 hour meeting, figure out what you want to tell someone, and don’t copy the text from your website. You need to really dig deep. Share some insight, make the information valuable. During this self meeting, create a list of items that you want to share with the public. This bulleted list is the start of your email campaign. Now, to ensure success, you need to have 12 items on this list. Dig Deep, you can find them. If you struggle to find the 12 items, then use Google to find similar companies and figure out what they are talking about on their website. List those items. Once you have the list, you can now begin to determine what your text should be for each item and you can now begin to focus on the details of each newsletter item.
Remember, you can always call me for some advice. I can be reached at 978-632-5300 x111.
When you do call, be sure to tell me that you read this article.
Matt Ward
Tags: advertising, website tips