Many studies have been done regarding submission forms. It’s been proven that 3 data collection fields are ok, however when you go to the 4th field, the ratio of completed forms drops by over 50%. This is a key determining factor in how many fields your form should be.
In almost every case, you are going to be calling your prospect anyway, so why should you make it more difficult for them to get information or get you to call. Just get their name, phone number and email. That is sufficient. Then follow up with them as you normally would. I would rather call many people and find out more information, with the prospect that I will get the business, than call less than half of those people because I lost the opportunity to contact others due to a lengthy estimate request form.
Remember that people are busy and they really don’t want to fill out lengthly forms on websites. They also have some anxiety over having to fill out the form a second time if it doesn’t work right the first time.
Tags: search engine optimization, Tips to grow your website for free, website tips
March 9th, 2010 at 7:35 am
Hello, this is really interesting.