Tip Number 4 – Improve Your Page Names

To improve your page names, you first need to determine what the page has for a focus. The content and title should clearly indicate this to you. Now, review the page name in address bar of your web browser. Is the page name similar to the content? Does it give you a sense as to how close the content will be to the subject of the page? A page name of abc.html is not nearly as good as dog-treats-for-your-pet.html if your content is related to the type of dog treats you can feed your pet, or other treats you might give to your dog. Abc.html should be modified. To do this, on most sites, you simply copy the page, paste it again, and rename the file. Then you upload the new page to your site. Now you need to link the new page from all the other pages that point to abc.html. One point I want to make and be clear on, do not remove the abc.html file. You may be getting rankings and traffic from search engines delivering users to this page. You should eventually remove it but you first need to redirect the traffic going to the abc.html page to the newly named page. To do this you need to utilize something called a 301 redirect. This will direct the search engines to update their page from abc.html to the newly named page. Once you do the 301 redirect, you can remove abc.html

Tags: search engine optimization, website tips

This entry was posted on Tuesday, November 18th, 2008 at 8:53 am and is filed under Top 10 Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.