First let me say that I am far from perfect.  I make mistakes often, however I know my weaknesses and spelling is one of them.  I run things through spell check!  I run things by coworkers and people I know that can proof read.  Does everyone else do this as well?  Twice now, within a week, I have found two major typos.  I consider them typos because of the purpose of the text to which I found the typo.

The first typo was in an email newsletter subject line.  NOT GOOD!  I chose to not even open it just based on that fact.

The second was on a Facebook Ad.  Below is the typo.  I just don’t understand how you can be advertising something to the masses and have a typo in it… (I hope we don’t have any typos on our site!)

I recently received an email from Corel promoting one of their sales.  I am a huge believer in email marketing however in this case, the Quality Assurance folks at Corel missed something critical…..they spelled Alert wrong!

Oops!

Just a reminder folks, that the subject line is of major importance when sending out bulk email.  It alone determines whether someone will open your email or not.  In small business, you cannot afford to make these mistakes!