The SB2 small and home-based businesses support group will be holdings its first workshop of 2009 on Wednesday, May 6th at the Chamber offices from 6-8pm.

This month’s topic will be Internet Marketing, facilitated by Matt Ward of Central Mass Web Design, Inc.

Topics discussed this evening will include:
o Identify and refine your market using the internet
o Identify your competitor and their price points
o Search Engine basics
o Web-based Marketing Strategies
o Social Networking Basics
o Effective Email Campaigns
o Pay-per-click

About our presenter:
Mr. Ward founded Central Mass Web Design in 2002 and has since directed the operations of the company and its growth. Ward has continued to direct a team of seasoned professionals in the design and development of countless websites. From small business sites and non-profit organizations to larger-scale projects that enable companies to establish a corporate presence, Ward and his team have a proven track record of delivering high-quality work. He brings to each and every client the knowledge and expertise of his work with industry icons as well as his skills honed in working on hundreds of internet based projects

The event is FREE and open to EVERYONE. We do ask that you just pre-register by clicking here.

This NCM (North Central Mass) Chamber program is available to both members and non members interested in benefiting their business.

CMWD Named All Star

Central Mass Web Design, Inc. is named a Constant Contact 2008 All Star in recognition for our “Excellence in Email Marketing“! Congratulations to the CMWD team! Constant Contact writes, “…That’s why we are proud to designate you as a 2008 Constant Contact All Star! You’re part of a special group of our customers that we want to thank for setting a great example for other email marketers. Congratulations!”

CMWD has used Constant Contact for some time to communicate with our clients and with non-clients who wish to stay updated on latest news and trends. We have advocated the use of building email marketing lists through Constant Contact to all of our clients and have witnessed great results. We look forward to continuing our work through Constant Contact to better inform our customers. If you would like to learn how to use Constant Contact to drive business and better inform your clients give us a call! We will be more than happy to help you integrate a Constant Contact account of your own into your website, and help you to start to enjoy contacting your customers, as well as gaining new clients.

`Kimberly Veautour

It goes without saying that it cost less to sell something to a current customer than it does to acquire a new customer. Most business owners don’t know that actual cost of acquisition for a new client, but they always worry about losing one when they get them. This is why customer service is so important. I believe that an educated customer is a happy customer and a happy customer is still a customer.

The pudding….is your website. You have to continually think of your site as a 24/7 employee that is well worth the investment. However, is your employee producing? The proof as I say is in the pudding (or should I say the stats). Check your statistical information that comes with your web hosting account (no idea what this is? Email me and I will help you understand it). Take an overall look at your traffic. Then formulate a worthwhile newsletter, special, educational piece and email it out using constant contact. Then wait 3 days and check your stats again….BOOM! Major stat increase. Clearly there are keys to getting this increase. You need to have email addresses that matter (people that care to read or receive your newsletters) and you need to have something to offer them or you will quickly see your emails become ineffective.
Establish and email list….send worthwhile emails….monitor results…you should find it very fruitful.