What can we learn from yesterday's NFL Comebacks?

What can we learn from yesterday’s NFL comebacks, specifically the New England Patriots implosion to the Buffalo Bills (34-31), as it pertains to your website ranking on Google? One Thing! It can happen if you are persistent and consistent. Google Rankings are much like a football game; you make mistakes which may result in you losing your number 1 position on Google for a specific search term. That is okay – so long as you don’t panic. The end game is what matters and much like football, if you can execute you can put a win in the win column.

How so you say… Read the rest of this entry »

Browser Statistics - July 2011

The web browser statistics have been released through July 2011. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for July 2011. Read the rest of this entry »

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links. Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet. Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site. Read the rest of this entry »

Using a Photo Gallery Can Increase Your SEO Value

One of the simplest ways of updating your website is to update your photo gallery. Photo galleries, in general, provide great search engine benefits to your site. In many cases, as long as the gallery is not built using Flash, adding one image, will create multiple pages on the site for Google to crawl. The more content on your site, the more likely you are to get more traffic.

Read the rest of this entry »

Your Website Content is the most important part of your website.  Many people say that the design is key…but here is the real story.  The People that visit your site, rarely read all the content on the page that they are looking at.  In fact, in many cases, they only stay on the page for about thirty seconds on average.  The design is the important part for the prospective buyer and they need to know relatively quickly if they can get from you what they need or want.  If so great.  It’s the words on the page, however, that brought them to your site.  The words and website content are indexed by Google, Yahoo, and Bing, and put into their search engine database allowing visitors to find you when searching.

Simply put, the more Read the rest of this entry »

In a recent story, published by Financial Times, Microsoft is considering paying Print Media Outlets for use of their content on their newest search engine Bing.  This move would force the Print Media Outlets that take the offer to remove their content from Google.  If Microsoft is successfull in this move, assuming that they do in fact move forward with it, Google may be forced to pay similar media outlets for their content, creating a content war within the Print Media.  You could see some high values paid for the content from the major news sources.  While Rupert Murdoch’s New Corp seems to be a part lead in this against Google…..I wouldn’t count them out for taking the money if Google made them a higher offer than Microsoft and Bing.

Microsoft is on this for one reason, and one reason only….they want to hurt the deep pockets of Google.  Google is claiming that their news results bring in little revenue.  I doubt that.  That is just postering to make it seem like this move isn’t going to effect them.

If Microsoft can court the top 5 Print Media Outlets in the country, then I think the Google News section could be doomed, as well as how the income they bring in from the search matches for the content.

Not sure where Yahoo fits in all this.  It seems like that are taking a back seat right now to see how this plays out before they jump in with their thoughts.

With so many newspapers struggling in the current economy, it seems that this might actually breath some life into that industry.  Keep your eye out for a bidding war…this could get interesting.

By now, you’ve heard that Facebook and Twitter are almost essential when marketing your business online. Not only has Central Mass Web Design encouraged the idea, but it’s on news websites everywhere. Social Media is a bandwagon that you don’t want to fall off of. It’s helping businesses everywhere with their online marketing and strengthening relationships with their customers.

For those of us who are currently utilizing the free services of Facebook and Twitter, we’ve got some big news! (And for those of you who are not on these social media sites, read on. You might find yourself registering by the end of this article). Both Bing and Google have recently announced that they are joining forces with the social media craze. A few days ago, Bing publicized their decision to take your tweets and status updates and pull them into their SERPS (Search Engines Results Pages). Shortly after, Google proclaimed a similar deal with Twitter. They too will pull your tweets into their SERPS.

So, what does all of this mean? Well, first of all, if you are not currently using social media to expand on your business horizon, it means you are clearly missing out, go register! And secondly, it means we owe big congratulations to those who ARE using social media. If you are keeping your status updates and tweets fresh, you should start seeing an increase in traffic to your website (that is, if you are linking back to it within your updates – which is a must!)

If you are not taking advantage of the social media sites out there, please feel free to give us a call! We currently assist our Search Engine Marketing clients with their social media and we can help you too. Call 978-632-5300 or email us at Info@CentralMassWebDesign.com.

CNET.com is reporting that Google’s share of internet search users is up to 64.2%!

9.5 Billions Internet searches in one year and Google has 64%. As the internet grows over the next 5 years. I am not certain that the number of searches will grow. It might, but I actually see the end user, people that do the search, getting better aquinted with how search works and not having to search multiple times for the same results. This should lower the overall search numbers. One catch to this idea I have is the next generation of internet users is searching when they are 12 years old, so the more people on the planet, the more searches that will occur.