There are a number of ways to increase sales at your business, the most efficient of which is to capture additional sales from your current customer base.  Many times you will hear people in business say that the cost of getting a new client is far greater than the cost of keeping an existing client.  I have seen this first hand in our web design and marketing business.

If you are looking to keep cost down but grow your revenue, then email marketing is for you.  The following is a list of benefits that email marketing can provide to your small business:

1. It will boost Customer Communcation
2. It will permit you to talk to your customer with Targeting (specific emails to specific customers)
3. It will permit you to get more referrals, more easily
4. It will allow you to get an immediate response and action
5. It will track who reads your email marketing messages and who responds to them
6. and it will save you on paper and postage.

Email Marketing is here to stay.  You should consider opening a Free 60 Day Trial with Constant Contact.  Their software is incredibly easy to use, efficient, and extremely effective at getting you leads and sales.

I recently received an email from Corel promoting one of their sales.  I am a huge believer in email marketing however in this case, the Quality Assurance folks at Corel missed something critical…..they spelled Alert wrong!

Oops!

Just a reminder folks, that the subject line is of major importance when sending out bulk email.  It alone determines whether someone will open your email or not.  In small business, you cannot afford to make these mistakes!

Constant Contact is about to roll out new editor improvements that will enhance your email marketing experience within their system. One of the newest rollouts is the ability to Copy and Paste text from Microsoft Word.

Editor Improvements — Now, you can cut-and-paste from Microsoft® Word and other rich text documents — and your formatting will stay intact. Bullets will stay bullets. Bold will stay bold. Line breaks will stay broken. It’s a great time-saver when you’re importing text from another source.

This is a fantastic improvement and will save you even more time when creating your email newsletter campaigns.  If you are not already a customer of Constant Contact then this should give you a reason…..or how bout getting a Free 60 Day Trial for their email marketing services to see if you really like it.  You won’t, you’ll Love It!

I have always believe in sending email newsletters, and have always recommended them to our clients. If you want to grow your business then you should consider this as well.

Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members—and build strong, successful, and lasting relationships with them. You’ll create high-impact email newsletters and promotions in minutes, no technical expertise necessary. With more than 300 easily-customized templates, a simple point-and-click tool, and award-winning free customer support, you can create professional, compelling messages your audience will act on. And we make it easy for you to manage your contact lists, sign up website visitors, track your clicks and open rates, and send automated communications to new subscribers.

Sign up for a FREE 60-Day Trial of Email Marketing today.
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