SCORE has just released an upgrade to their national website, www.score.org. This upgrade utilizes the Constant Contact API allowing the website visitor to remain on the score website at all times. Central Mass Web Design is pleased that Read the rest of this entry »
There are a number of ways to increase sales at your business, the most efficient of which is to capture additional sales from your current customer base. Many times you will hear people in business say that the cost of getting a new client is far greater than the cost of keeping an existing client. I have seen this first hand in our web design and marketing business.
If you are looking to keep cost down but grow your revenue, then email marketing is for you. The following is a list of benefits that email marketing can provide to your small business:
Email Marketing is here to stay. You should consider opening a Free 60 Day Trial with Constant Contact. Their software is incredibly easy to use, efficient, and extremely effective at getting you leads and sales.
Constant Contact is about to roll out new editor improvements that will enhance your email marketing experience within their system. One of the newest rollouts is the ability to Copy and Paste text from Microsoft Word.
Editor Improvements — Now, you can cut-and-paste from Microsoft® Word and other rich text documents — and your formatting will stay intact. Bullets will stay bullets. Bold will stay bold. Line breaks will stay broken. It’s a great time-saver when you’re importing text from another source.
This is a fantastic improvement and will save you even more time when creating your email newsletter campaigns. If you are not already a customer of Constant Contact then this should give you a reason…..or how bout getting a Free 60 Day Trial for their email marketing services to see if you really like it. You won’t, you’ll Love It!
CMWD Named All Star
Central Mass Web Design, Inc. is named a Constant Contact 2008 All Star in recognition for our “Excellence in Email Marketing“! Congratulations to the CMWD team! Constant Contact writes, “…That’s why we are proud to designate you as a 2008 Constant Contact All Star! You’re part of a special group of our customers that we want to thank for setting a great example for other email marketers. Congratulations!”
CMWD has used Constant Contact for some time to communicate with our clients and with non-clients who wish to stay updated on latest news and trends. We have advocated the use of building email marketing lists through Constant Contact to all of our clients and have witnessed great results. We look forward to continuing our work through Constant Contact to better inform our customers. If you would like to learn how to use Constant Contact to drive business and better inform your clients give us a call! We will be more than happy to help you integrate a Constant Contact account of your own into your website, and help you to start to enjoy contacting your customers, as well as gaining new clients.
`Kimberly Veautour
I have always believe in sending email newsletters, and have always recommended them to our clients. If you want to grow your business then you should consider this as well.
Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members—and build strong, successful, and lasting relationships with them. You’ll create high-impact email newsletters and promotions in minutes, no technical expertise necessary. With more than 300 easily-customized templates, a simple point-and-click tool, and award-winning free customer support, you can create professional, compelling messages your audience will act on. And we make it easy for you to manage your contact lists, sign up website visitors, track your clicks and open rates, and send automated communications to new subscribers.
Sign up for a FREE 60-Day Trial of Email Marketing today.
No risk. No obligation. No credit card.
It goes without saying that it cost less to sell something to a current customer than it does to acquire a new customer. Most business owners don’t know that actual cost of acquisition for a new client, but they always worry about losing one when they get them. This is why customer service is so important. I believe that an educated customer is a happy customer and a happy customer is still a customer.
The pudding….is your website. You have to continually think of your site as a 24/7 employee that is well worth the investment. However, is your employee producing? The proof as I say is in the pudding (or should I say the stats). Check your statistical information that comes with your web hosting account (no idea what this is? Email me and I will help you understand it). Take an overall look at your traffic. Then formulate a worthwhile newsletter, special, educational piece and email it out using constant contact. Then wait 3 days and check your stats again….BOOM! Major stat increase. Clearly there are keys to getting this increase. You need to have email addresses that matter (people that care to read or receive your newsletters) and you need to have something to offer them or you will quickly see your emails become ineffective.
Establish and email list….send worthwhile emails….monitor results…you should find it very fruitful.
Email newsletters are a great way to stay in touch with your audience, and ensure you stay top of mind on a regular basis. Newsletters by email are easy, inexpensive, they promote your expertise on a regular basis and they add to your overall marketing mix by providing you extra face time with your audience. So what’s the best strategy for conducting an email newsletter campaign? Here are a few suggestions that keep your emails out of the deleted folder.
Have a purpose: Promote noteworthy deals, client acquisitions, and most importantly, provide the reader with valuable information and insight into the industry you’re trying to reach. In offering expertise, always educate the reader and do not lecture.
Provide links back to company website: In the actual email, keep your copy to one paragraph and then link them back to your website if they want to read the full article. This keeps the reader interested and drives traffic back to your website where readers can find other valuable information regarding your company.
Make your email forward friendly: Make it easy for readers to forward your email by providing a clear link. Also, creating informational, valuable and sometimes funny content will make readers want to forward to friends and colleagues. This will help to build your email list.
Here are a couple quick don’t to help you avoid an ineffective email newsletter campaign.
Never send your emails on Monday. As we all catch up from the weekend, there’s a very good chance your email will just end up being deleted in favor of more important emails. Do however, try to send your email newsletter on Tuesday, preferably between 10:00am and 2:00pm. Research has shown this is one of the best times for email newsletters to pop up in someone’s Inbox.
Don’t use Outlook to send email newsletters. Bulk emails sent through Outlook can end up in your Spam folder. Use a service such as Constant Contact or another email newsletter provider.
Don’t send your newsletter too often: Sending a weekly email newsletter will surely make you an annoyance very quickly. A monthly email is adequate. You can send them twice monthly if you’re providing timely industry insight.
Follow these simple tips and you’ll be well on your way to having an effective email marketing program that will surely reap results for your firm.