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The Importance of Directory Building

December 28th, 2010
Directory Building

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links. Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet. Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site. Read the rest of this entry »

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Website Content: Why it is so important

March 10th, 2010

Your Website Content is the most important part of your website.  Many people say that the design is key…but here is the real story.  The People that visit your site, rarely read all the content on the page that they are looking at.  In fact, in many cases, they only stay on the page for about thirty seconds on average.  The design is the important part for the prospective buyer and they need to know relatively quickly if they can get from you what they need or want.  If so great.  It’s the words on the page, however, that brought them to your site.  The words and website content are indexed by Google, Yahoo, and Bing, and put into their search engine database allowing visitors to find you when searching.

Simply put, the more Read the rest of this entry »

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Bing and Google Adding Value to Facebook and Twitter

October 26th, 2009

By now, you’ve heard that Facebook and Twitter are almost essential when marketing your business online. Not only has Central Mass Web Design encouraged the idea, but it’s on news websites everywhere. Social Media is a bandwagon that you don’t want to fall off of. It’s helping businesses everywhere with their online marketing and strengthening relationships with their customers.

For those of us who are currently utilizing the free services of Facebook and Twitter, we’ve got some big news! (And for those of you who are not on these social media sites, read on. You might find yourself registering by the end of this article). Both Bing and Google have recently announced that they are joining forces with the social media craze. A few days ago, Bing publicized their decision to take your tweets and status updates and pull them into their SERPS (Search Engines Results Pages). Shortly after, Google proclaimed a similar deal with Twitter. They too will pull your tweets into their SERPS.

So, what does all of this mean? Well, first of all, if you are not currently using social media to expand on your business horizon, it means you are clearly missing out, go register! And secondly, it means we owe big congratulations to those who ARE using social media. If you are keeping your status updates and tweets fresh, you should start seeing an increase in traffic to your website (that is, if you are linking back to it within your updates – which is a must!)

If you are not taking advantage of the social media sites out there, please feel free to give us a call! We currently assist our Search Engine Marketing clients with their social media and we can help you too. Call 978-632-5300 or email us at Info@CentralMassWebDesign.com.

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