NBC just launched a new Social Media campaign for the show “Chuck“. The premise is that they have created a game using Social Media, to drive mentions of their show and the winner will be the person with the most mentions by the deadline. The winner will get their photo appear during one of Chuck’s mental flashes according to Reuters and THRFeed.com.
I have never watched chuck. Nor do I think I will start. I do however, commend NBC for their efforts in utilizing social media to spread the word and I will monitor how they handle this. It will be interesting to see if they announce how many mentions they got during the whole campaign. I can only imagine how crazy some people will be who like the show and want to see their photo in his mental flash.
For my purposes, I will use this as an example of how to use Social Media to your advantage. It gets people involved, educated about your product, and spreads the word like wildfire. This is going to be a great case study in how to use social media and frankly I think it will work. Stay Tuned!
Tags: social media info, social media reach, social networking