Browser Statistics - March 2011
The web browser statistics have been released through March 2011. The stats are published monthly at W3CSchools.com.
Below are the web browser stats for March 2011. Read the rest of this entry »
This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning.
Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration). The purpose is to maintain relevancy, reinforce your brand identity, and provide a means to attract new viewers (and customers) while providing a reason for current customers to come back frequently. Read the rest of this entry »
This step is where many projects become critically bogged down. Web developers are particularly susceptible to crippling delays at this stage as clients get stuck on details such as product specifications, third party endorsements or approvals, legal concerns, and any number of copy points that can cause content approval to drag on for weeks and even months. This is often referred to in marketing circles as “death by committee.” Read the rest of this entry »
Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process. Does your company or organization have a standards manual or written communication guidelines to ensure that your new content aligns properly with the rest of your marketing communications tools? Read the rest of this entry »
Color has a major influence on our emotions and decisions.
One extremely important aspect of design is color. Many people (especially those without an eye for design) would not give a second thought about color usage and how it affects people’s emotions. Yet it is an extremely powerful tool (so powerful that there is a plethora of color psychology courses out there that delve deeper into the effect color has on the brain). I’m here to simply go over the basics with you and to help you understand why it’s so important when creating your company branding materials. Read the rest of this entry »
Browser Statistics - February 2011
The web browser statistics have been released through February 2011. The stats are published monthly at W3CSchools.com.
Below are the web browser stats for February 2011. Read the rest of this entry »
Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content:
This is where the heavy lifting begins. Before you even begin to write, you need to analyze several key factors that collectively form the addends of a simple equation, the sum of which is – you guessed it – the key theme that will anchor your content strategy:
Step 2 - Theme Development