Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation. Read the rest of this entry »

Browser Statistics - March 2011

The web browser statistics have been released through March 2011. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for March 2011. Read the rest of this entry »

This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning.

Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration). The purpose is to maintain relevancy, reinforce your brand identity, and provide a means to attract new viewers (and customers) while providing a reason for current customers to come back frequently. Read the rest of this entry »

This step is where many projects become critically bogged down. Web developers are particularly susceptible to crippling delays at this stage as clients get stuck on details such as product specifications, third party endorsements or approvals, legal concerns, and any number of copy points that can cause content approval to drag on for weeks and even months. This is often referred to in marketing circles as “death by committee.” Read the rest of this entry »

Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process. Does your company or organization have a standards manual or written communication guidelines to ensure that your new content aligns properly with the rest of your marketing communications tools? Read the rest of this entry »

Color has a major influence on our emotions and decisions.

One extremely important aspect of design is color. Many people (especially those without an eye for design) would not give a second thought about color usage and how it affects people’s emotions. Yet it is an extremely powerful tool (so powerful that there is a plethora of color psychology courses out there that delve deeper into the effect color has on the brain). I’m here to simply go over the basics with you and to help you understand why it’s so important when creating your company branding materials. Read the rest of this entry »

Browser Statistics - February 2011

The web browser statistics have been released through February 2011. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for February 2011. Read the rest of this entry »

Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content:

• Who’s going to be writing the content?
• Where’s the information for it coming from?
  • “Tribal knowledge” – the collective wisdom and experience of individual employees that may exist only in their heads
  • Existing literature – in-house as well as public sources such as other websites & trade magazines
• Who’s going to gather and manage the information – the writer, the project manager, someone else? Read the rest of this entry »