When you spend over 3 Million dollars on a 60 second ad, you had better do it right, and Godaddy did it AGAIN. Last year they set records for driving traffic to their website on the day of and the day after the 2008 Superbowl. Just wait for the numbers to come out on this years ads. They ran 2 ads in 2009 and both of the ads were “incomplete”, meaning they mentioned their website to see the remainder of the ad.
Buzz
Godaddy loves creating a buzz and they do just that with their close to the edge commercials built with major suspense. Tomorrow, it’s likely that they will be the talk around the water cooler.
Brand Awareness
If you are going for Brand Awareness, then running and commercial during the Superbowl is the best option for you. It’s the one TV program that Americans actually want to see the commercials. Many companies use this forum to create major brand awareness. Others also use it to sell products and services, but few actually focus on that. Godaddy did just that.
Bob Parsons…..YOU ARE MY HERO! You create a buzz, you drive people to your site, and they buy, it’s no wonder you didn’t go public….it was probably the best move you made. Good Job.
How can you make your business act like Godaddy?
Start by making your ads drive traffic to specific pages on your website then create those pages to communicate, inform, and convert visitors into calls and sales. It’s not rocket science, it just has to be done, and someone has to do it.
Tags: advertising, internet news