Using an Email Marketing Service is More Favorable Than Simply Using Outlook

Email Marketing is an incredibly valuable tool for your business to reach your current customers and retain your current customer base. Use email marketing as an effective way to grow sales as well; providing you take care not to turn off the customer.

The following are some examples of things you should and should not do with regard to email marketing. Read the rest of this entry »

Using a Photo Gallery Can Increase Your SEO Value

One of the simplest ways of updating your website is to update your photo gallery. Photo galleries, in general, provide great search engine benefits to your site. In many cases, as long as the gallery is not built using Flash, adding one image, will create multiple pages on the site for Google to crawl. The more content on your site, the more likely you are to get more traffic.

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See the difference between resolutions?

Have you ever been to a website and the site is really small or really big and you have to scroll back and forth and up and down to see everything on the page? Well that all has to do with two major factors, what size the website was originally created in and what screen resolution your computer screen is set for. If you’ve been using computers for some time now, than you are more than likely familiar with the 800 x 600 screen size. As recently as 2003, this was still the most popular screen size and was very popular with web designers for many years. Special care was taken when creating web sites so that they displayed perfectly on monitors using this screen resolution – the web page width was usually 780 pixels (the 20 pixels were reserved for the web browser scroll bar). Read the rest of this entry »

Be Prepared When Searching for a Web Development Company

As a business owner, you know by now that a web presence in today’s world is a necessity. You could go the cheap route and grab an inexpensive design template with a built-in content management system for a couple hundred dollars. But how well will that templated design represent your company? First impressions are often made on the web and if a potential customer comes across your website and doesn’t connect with it, they will probably stay a potential customer. Here are the main things you need to think about before setting out to get quotes on website development.

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Google Analytics is an Important Tool to Analyze the Effectiveness of Your Website

Google Analytics is fairly well known software created by Google. Analytics, as it is sometimes called, provides website statistics and tracking for an overall understanding of how effective your website is. We recommend installing Google Analytics onto every website that we create. Here are a number of reasons why:
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1. A CAPTCHA is an important part of a web form. Surely you have seen a CAPTCHA by now; they are becoming the standard on most online forms. CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. It is a spam prevention tool which generates an image of distorted letters and/or numbers. The person filling out the form must Read the rest of this entry »

Google Analytics Can Help You Track Conversions

Conversion is the key for growing your website and for ensuring that the people visiting your website actually call you for the products and services that you offer.

Conversion can be defined as multiple different actions. You may set up a conversion as a phone call or a form submission on your website or you can track how long someone has looked at a particular page. You can even set up a conversion tracking methodology to track whether or not someone has looked at a specific page on your site. All these are ways to determine if your website is working effectively for you.

Conversion is the key; it’s the Read the rest of this entry »

inConcert ensures W3C Validation on all sites we design!

In early 2009, the web community was asked if they thought there still was a strong motivation for validation. Here are some reasons they mentioned:

Validation as a debugging tool

While most Web browsers do an increasingly good job of parsing even the worst HTML “tag soup”, some errors are not always caught gracefully. Very often, different software on different platforms will not handle errors in a similar fashion, making it extremely difficult to apply style or layout consistently.

Using standard, interoperable markup and stylesheets on the other hand, offers a much Read the rest of this entry »