You cannot get high ranking with meta tags.

What is the fascination with the Keyword Meta Tag? In November of 2008 I wrote a blog about Meta Tags. I figured by now, clients would have stopped asking for “Keywords” or “Meta Tags”, or at least for the reason’s that they do. I find that people ask me about meta tags solely for the purpose of ranking high on Google. For some reason, perhaps just lingering rumor, folks think that meta tags help rankings, this is not the case. Let me restate that, “You cannot get high ranking with meta tags”. The primary reason for this is that Google doesn’t care about it. Even Google told us that in September of 2009. Here is a video from Matt Cutts of Google, you can see the proof for yourself. Read the rest of this entry »

These days, everything is done over the computer – bill pay, socialization, even ordering take out. In most cases it’s cheaper, more efficient and more environmentally friendly. So it’s to no surprise that it’s now standard practice for graphic designers and print shops to provide digital proofs instead of an actual printed hard-copy proof. This is exceedingly more cost effective and the turnaround time is just about as fast as the designer can make the change and hit save. The only drawback of this process is that the client needs to be aware that the colors that they are seeing on the screen will slightly vary from the colors that they will see on the actual printed piece. This is due to the fact that the colors on your computer monitor are created using additive light (using the colors red, green, and blue (RGB))and output devices use subtractive light (using cyan, magenta, yellow, and black (CMYK)). Let’s explore the differences. Read the rest of this entry »

Use your website to showcase great customer testimonials

Word-of-mouth marketing is the number 1 response that I hear when I ask people how they market their business. Everyone lives by the customer referral; we all do. The reality is that you can use your website to showcase great customer testimonials when appropriate. If everyone feels that testimonials are a helpful way to increase word-of-mouth referrals, then it stands to reason that Read the rest of this entry »

Though there are many creative fonts out there, using websafe fonts is crucial for uniformity and searchability.

If you were to look at our portfolio, you will notice something about every website that we’ve created: The body text font and the navigation fonts are relatively standard across the board. You’ll notice that we do not use all types of fancy, decorative fonts unless they are used within the graphical elements of the site. I know, you’re probably thinking to yourself, “there are THOUSANDS of crazy creative fonts out there, why are you sticking to the basic Arial, Times New Roman stuff?” There are 4 main reasons why we stick to the basics when talking about body copy and navigation. Read the rest of this entry »

The Reliable Linking Network is a network of directories that can help boost your inbound links.

One of the major factors in ranking high on Google is inbound links. Inbound Linking strategies are development in many different ways, however one of the most common ways is to submit your company information, including your link, to business directories on the internet. Most business directories offer the ability to have a link point to your website, and once registered by Google, this will then be listed as an inbound link to your site. Read the rest of this entry »

Web Resolution – Part 2

In Web Resolution – Part 1 we discussed the relation of website design resolution and how websites display on particular size monitors. One of the other factors considered when planning a design for a website is whether the design is a static design or a fluid design. Now that the screen sizes and resolutions have standardized (for now) in the 1024 to 1280 range, the majority of websites are designed as static designs at or around 1000 pixels in width. A static design simply means that the major design elements of the site stay in one position, even when the size of the browser window or the resolution of the screen changes. A fluid design is simply as it sounds, the website is fluid, changing with the size of the browser window. There of course can be many issues relating to this approach and as stated earlier it typically not necessary. Read the rest of this entry »

Using an Email Marketing Service is More Favorable Than Simply Using Outlook

Email Marketing is an incredibly valuable tool for your business to reach your current customers and retain your current customer base. Use email marketing as an effective way to grow sales as well; providing you take care not to turn off the customer.

The following are some examples of things you should and should not do with regard to email marketing. Read the rest of this entry »

Using a Photo Gallery Can Increase Your SEO Value

One of the simplest ways of updating your website is to update your photo gallery. Photo galleries, in general, provide great search engine benefits to your site. In many cases, as long as the gallery is not built using Flash, adding one image, will create multiple pages on the site for Google to crawl. The more content on your site, the more likely you are to get more traffic.

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