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Website Maintenance Mistakes

April 6th, 2010

Are you maintaining your website correct?When you set out to maintain your website, it’s very important for you to look through the eyes of your customer and understand what they see.  Sometimes it is as simple as the customer wanting to buy a clock, but you are trying to tell them how to build the clock.

Jacob Nielsen, is a profound web design and website maintenance expert.  He has numerous patents in regards to web based applications, services and ideas and is well known in our industry.  Occasionally, he will issue a Top 10 List for Web Design or Website Maintenance Mistakes. Read the rest of this entry »

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IE 9 Team Speaks at Conference – Did Anyone Listen?

March 18th, 2010

IE 9.0 Preview

Recently, the Mix10 Developers Conference was held in Las Vegas.  Numerous speakers presented, including Dean Hachamovitch, the General Manager of Microsoft’s IE Group.  He said numerous things, which were recapped in Larry Barrett’s article on HTML Goodies.  Take a read at Larry’s article, it’s interesting, and thought provoking.

Internet Explorer 9 has a preview out there, you can find it here: Internet Explorer 9

I want to thank Larry for writing this article…but honestly…Does anyone want to see another version of IE?  As a web developer, and the owner of a website development company in the Boston Mass area, I am constantly frustrated by Read the rest of this entry »

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Central Mass Web Design Announce Flip Video Winner

March 17th, 2010
Katelyn Grenier

Katelyn Grenier, Winner of the Flip Video Camera

Recently Central Mass Web Design ran a contest on Facebook. When Facebook Users became a Fan of Central Mass Web Design on Facebook, they immediately were entered into a drawing to win a Free Flip Video Camera. The drawing would take place on the next business day following the fan count reaching 500. Central Mass Web Design employees and immediate family members were not eligible to win.

The fan page reached 500 on Saturday and the drawing took place on Monday March 15th. The winner was chosen and announced. The winner was Katelyn Grenier of Worcester Massachusetts. Read the rest of this entry »

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Website Content: Why it is so important

March 10th, 2010

Your Website Content is the most important part of your website.  Many people say that the design is key…but here is the real story.  The People that visit your site, rarely read all the content on the page that they are looking at.  In fact, in many cases, they only stay on the page for about thirty seconds on average.  The design is the important part for the prospective buyer and they need to know relatively quickly if they can get from you what they need or want.  If so great.  It’s the words on the page, however, that brought them to your site.  The words and website content are indexed by Google, Yahoo, and Bing, and put into their search engine database allowing visitors to find you when searching.

Simply put, the more Read the rest of this entry »

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Email Marketing Mistakes

February 24th, 2010

I recently received an email from Corel promoting one of their sales.  I am a huge believer in email marketing however in this case, the Quality Assurance folks at Corel missed something critical…..they spelled Alert wrong!

Email Marketing Mistakes

Oops!

Just a reminder folks, that the subject line is of major importance when sending out bulk email.  It alone determines whether someone will open your email or not.  In small business, you cannot afford to make these mistakes!

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Why Web Professionals Should Validate to W3C Standards

February 3rd, 2010

W3C Logo

Why Web professionals should validate to W3C standards.

In early 2009, the web community was asked if they thought there still was a strong motivation for validation. Here are some reasons they mentioned:

Validation as a debugging tool

While most Web browsers do an increasingly good job of parsing even the worst HTML “tag soup”, some errors are not always caught gracefully. Very often, different software on different platforms will not handle errors in a similar fashion, making it extremely difficult to apply style or layout consistently.

Using standard, interoperable markup and stylesheets on the other hand, offers a much greater chance of having one’s page handled consistently across platforms and user-agents. Indeed, most developers creating rich Web applications know that reliable scripting needs the document to be parsed by User-Agents without any unexpected error, and will make sure that their markup and CSS is validated before creating a rich interactive layer.

When surveyed, a large majority of Web professionals will state that validation errors are the first thing they will check whenever they run into a Web styling or scripting bug.

Validation as a future-proof quality check

Checking that a page “displays fine” in several contemporary browsers may be a reasonable insurance that the page will “work” today, but it does not guarantee that it will work tomorrow.

In the past, many authors who relied on the quirks of Netscape 1.1 suddenly found their pages appeared totally blank in Netscape 2.0. Whilst Internet Explorer initially set out to be bug-compatible with Netscape, it too has moved towards standards compliance in later releases.

Validation is one of the simplest ways to check whether a page is built in accordance with Web standards, and provides one of the most reliable guarantees that future Web platforms will handle it as designed.

Validation eases maintenance

It is reasonable to consider that standards such as HTML and CSS are a form of “coding style” which is globally agreed upon. Creating Web pages or applications according to a widely accepted coding style makes them easier to maintain, even if the maintenance and evolution is performed by someone else.

Validation helps teach good practices

Many professionals have been authoring the Web with HTML and CSS for years and know these technologies by heart. Beginners and students, on the other hands, will find automated checking tools invaluable in spotting mistakes. Some teachers also stress that automated validation tests are a good introduction to broader, more complex quality concepts such as accessibility.

Validation is a sign of professionalism

As of today, there is little or no certification for Web professionals, and only a few universities teach Web technologies, leaving most Web-smiths to learn by themselves, with varied success. Seasoned, able professionals will take pride in creating Web content using semantic and well-formed markup, separation of style and content, etc. Validation can then be used as a quick check to determine whether the code is the clean work of a seasoned HTML author, or quickly hacked-together tag soup.

Note: Currently, Central Mass Web Design, Inc. insures W3C validation on all of the websites they release. Furthermore, before release these new websites are reviewed and tested in Internet Explorer 6, 7, and 8, Firefox, and Google Chrome.

Thank you to http://validator.w3.org for their contribution to this article.

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Dynamic Websites Through Great Design and Data!

December 11th, 2009

In recent years  customers have come to expect more from their online browsing experience.   This has caused a change  in the standard for company websites.  A dynamic web site contains content that is continuously updated,  a design that is eye catching and inspiring which will give the consumer  a new online experience with every visit.

Maintaining Dynamic Web Page With Content

Maintaining a web sites content can be time consuming and can cost you money.   However, with our content management systems and Web Maintenance Plans,  even the least technical users have the ability and functionality to maintain dynamic web site content .

Content management systems give you the freedom to create dynamic web page content “in-house” rather than needing a third party.   You will easily be able to :

  • Create  content schedules that automatically adds or deletes items.
  • Update your events calendar, company news, or job openings.
  • Add Pictures to your content to keep your website dynamic in appearance.
  • Add dynamic data to all of your pages and keep your website fresh and inviting.

Our content management systems put you in control and give you the ability to maintain a dynamic web site.

Don’t have the time to do it yourself?  Ask us about our Web Maintenance Plan and Search Engine Optimization Plan!  Our trained and experienced staff can do it all for you.   Maintaining a dynamic website through design and data can be very time consuming.  Our staff is experts in many fields and we have created a team that can work to ensure your dynamic website stays attractive to all of your consumers.  Central Mass Web Design has helped many clients to maintain dynamic websites throughout Massachusetts and beyond, including Fitchburg, Leominster, Worcester, Cambridge, and Boston.

Want to view some of our recent works?  Check out our online portfolio to see our many designs, and request a website design estimate today.

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Bing and Google Adding Value to Facebook and Twitter

October 26th, 2009

By now, you’ve heard that Facebook and Twitter are almost essential when marketing your business online. Not only has Central Mass Web Design encouraged the idea, but it’s on news websites everywhere. Social Media is a bandwagon that you don’t want to fall off of. It’s helping businesses everywhere with their online marketing and strengthening relationships with their customers.

For those of us who are currently utilizing the free services of Facebook and Twitter, we’ve got some big news! (And for those of you who are not on these social media sites, read on. You might find yourself registering by the end of this article). Both Bing and Google have recently announced that they are joining forces with the social media craze. A few days ago, Bing publicized their decision to take your tweets and status updates and pull them into their SERPS (Search Engines Results Pages). Shortly after, Google proclaimed a similar deal with Twitter. They too will pull your tweets into their SERPS.

So, what does all of this mean? Well, first of all, if you are not currently using social media to expand on your business horizon, it means you are clearly missing out, go register! And secondly, it means we owe big congratulations to those who ARE using social media. If you are keeping your status updates and tweets fresh, you should start seeing an increase in traffic to your website (that is, if you are linking back to it within your updates – which is a must!)

If you are not taking advantage of the social media sites out there, please feel free to give us a call! We currently assist our Search Engine Marketing clients with their social media and we can help you too. Call 978-632-5300 or email us at Info@CentralMassWebDesign.com.

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