Website Content: Why it is so important

Your Website Content is the most important part of your website.  Many people say that the design is key…but here is the real story.  The People that visit your site, rarely read all the content on the page that they are looking at.  In fact, in many cases, they only stay on the page for about thirty seconds on average.  The design is the important part for the prospective buyer and they need to know relatively quickly if they can get from you what they need or want.  If so great.  It’s the words on the page, however, that brought them to your site.  The words and website content are indexed by Google, Yahoo, and Bing, and put into their search engine database allowing visitors to find you when searching.

Simply put, the more content you have the better.  Website content is not just about putting up anything though.  The content needs to be relevant to what your ideal customers are looking for.  Let’s take Sunrooms for example.  If you want to attract customers to buy a Sunroom from you, then you need to have multiple pages, focused on different types of Sunrooms, and even area specific pages about the Geographic areas in which you cover.  If you offer a sunroom dealer network or sunroom reseller program for your sunrooms you need to mention that as well.  When putting all this content onto your site, you need to ensure that the content is separated into ideal sections so that you don’t have continuous run on pages.  Setting up your website content to provide identifiable areas within your website navigation is important, and it will help your consumers figure out quickly where they need to go to get the information they need.

Making your site easy to read is another key factor when working on your website content.  Try to use numbered or ordered lists, this will allow your prospective customers to scan the page content quickly and efficiently.  It will also allow for list identification by the search engine robots, which is helpful.

One key component to creating effective website content is to ensure that you have at least one Headline on the page.  This headline needs to be identified by the tag H1.  If you don’t have any, your webpage might not appear well in the search engines.  Consult with your local website developer on how to do this if you don’t already know how.  Also, you need to ensure that you don’t have more than Ten H1 tags, as that will dilute the value of the page (according to some experts).

In Summary, Content for your website is likely the most important thing you can focus on when attempting to attract more business, leads, and phone calls from your website.  If you add more content, the search engines will come, they will index, and your likely to show up more because you have more to offer.  Add one new page per month and at least one blog posting per month and that will be twenty-four new pages per year, at minimum.

Happy Website Content Writing!

Tags: bing, google, msn, website content, yahoo

This entry was posted on Wednesday, March 10th, 2010 at 12:56 pm and is filed under Blogroll, Cutting Edge, News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.