Central Mass Web Design received some great press recently from the Telegram and Gazette. Click here to read the article

• -Make it a .com if you can
• -Keep it short
• -Keep it relevant
• -Keep it memorable
• -Never search the main domain places unless you are prepared to buy at that time
• -Always get the misspellings and .net versions if you can
• -Ask for help if you don’t know how to manage the domain (it can be tricky)
• -Expectations on getting help (what people typically charge to assist with your domain)

Find a domain here

It goes without saying that it cost less to sell something to a current customer than it does to acquire a new customer. Most business owners don’t know that actual cost of acquisition for a new client, but they always worry about losing one when they get them. This is why customer service is so important. I believe that an educated customer is a happy customer and a happy customer is still a customer.

The pudding….is your website. You have to continually think of your site as a 24/7 employee that is well worth the investment. However, is your employee producing? The proof as I say is in the pudding (or should I say the stats). Check your statistical information that comes with your web hosting account (no idea what this is? Email me and I will help you understand it). Take an overall look at your traffic. Then formulate a worthwhile newsletter, special, educational piece and email it out using constant contact. Then wait 3 days and check your stats again….BOOM! Major stat increase. Clearly there are keys to getting this increase. You need to have email addresses that matter (people that care to read or receive your newsletters) and you need to have something to offer them or you will quickly see your emails become ineffective.
Establish and email list….send worthwhile emails….monitor results…you should find it very fruitful.

Did you know that you can actually talk to someone at google. They don’t really publicize this too much but they do offer a live chat option (no phone calls). To talk to someone at Google, regarding your advertising, click the link below…
Google Live Chat

Matt Ward has been asked to speak to small business owners in the greater North Central Mass area during their monthly SB2 meeting. In May of 2008 he spoke to small business owners at the Royal Plaza Trade Center in Fitchburg and focused on how to get a website and what to do with it. The January 2009 topic is yet to be determined, however it will focus on marketing in general and the use of the web.

If you are interested in learning more about SB2, please contact the North Central Mass Chamber of Commerce for more information. You do not have to be a member of this group to participate and all SB2 events are free to attend.

To learn more about Central Mass Web Design and their products and services, you can call 978-632-5300.