In order for you to improve results on your site you need to determine what you want to show up for. One great way to do this is to review your competitor’s website, and view their major topic points. In addition you can view their Meta keywords which are sometimes a good indicator for what they want to show up for. To do this, go to their site, then click on view in the menu bar of the web browser, choose source and it will open a file in notepad. Look in the top 10 lines of the code for Meta keywords, here you should find what they want to show up for. This is good information but now you need to start finding out what your prospects are searching for. It does you no good to want to show up for something that no one is searching for. Go to www.wordtracker.com, they offer a free trial and you can follow their trial instructions and find out some great details. Word Tracker can be expensive for the small business, but if you use the trial during the trial period, you can get a great deal of keyword and key phrase information out of it.