I have been telling clients for sometime to get the domains that they think about, even if it is just the .net version. This goes to show how a somewhat meaningless investment can turn in to.

Chris Clark, the man who had the inspiration to register Pizza.com domain more than twenty years ago, accepted to sell it for $2.6 million.

According to Baltimore Sun, Chris Clark bought the name back in 1994, hoping that the domain would help him score a contract with a pizza company. But six years later he sold his Internet consulting company, but he kept paying the $20 monthly fee for the domain.

But when he heard that in 2006 a Russian company paid $3 million for Vodka.com, he decided to put its domain on auction. Clark turned to Sedo.com to help him sell the domain. The auction has started with $100, but in just two days the bidding hit 2 million.

“Really generic description domains are hot commodities these days, especially the ones that encapsulate an entire industry,” said Jeremiah Johnston, Sedo’s chief operating officer, quoted by Baltimore Sun. Sedo.com refused to disclose the identity of the new owner of Pizza.com.

Chris Clark, who now owns Minestream Software Corp., a company that sells Internet protection products, said he has not idea what he will do with the money.

Of course, he has only one regret. “In ‘94, you could have just registered everything and anything,” Clark said. “I think about that now, yeah”.

Read the Article Online Here

Many studies have been done regarding submission forms. It’s been proven that 3 data collection fields are ok, however when you go to the 4th field, the ratio of completed forms drops by over 50%. This is a key determining factor in how many fields your form should be.

In almost every case, you are going to be calling your prospect anyway, so why should you make it more difficult for them to get information or get you to call. Just get their name, phone number and email. That is sufficient. Then follow up with them as you normally would. I would rather call many people and find out more information, with the prospect that I will get the business, than call less than half of those people because I lost the opportunity to contact others due to a lengthy estimate request form.

Remember that people are busy and they really don’t want to fill out lengthly forms on websites. They also have some anxiety over having to fill out the form a second time if it doesn’t work right the first time.