Content is an integral part of your website. It is what keeps people coming back to your site.  Take CNN.com for instance, as news breaks they are updating their website with up to the minute news and always changing the content to their website.  They currently are receiving almost a million hits a day to their site (click here to view statistics about CNN.com). 

One of the main reasons we emphasize content is this reason, if you keep the same content on your site month after month how do you expect to change the way visitors use your site?  Taking a few steps to keep them coming back will not only increase the amount of traffic your website sees, but can help your company increase business.

1. Change your content frequently. This does not have to be an everyday event, but reread a page and add/change content periodically (weekly, bi-weekly, monthly).  For instance read your About Us page; Have you added new employees? Is there any information on there that has changed since the last update?

2. Add a page to your website.  Adding a page will give your readers as well as give search engines a new page to read (yes, even search engines read your site).  Keep your readers coming back for more.  Another way to do this is to add a blog to your website (click here to read our blog entry on blogs).  Real Estate Exchange has taken advantage of this recommendation.  Some of their topics for their blog have been; 6 Things to Remember when Moving, Insurance Policies, and Precocious Killdeer joins the Real Estate Exchange just to name a few.  A blog gives you an easy user interface to add pages and content to your website.

3. Add a Refer A Friend Box. By adding a refer a friend box on your website will allow your visitors to easily send out an email to them from you saying, “Hey, checkout this website, I think it is pretty cool”.

By using these examples to improve your company will give people a reason to come back to your website.  Feel free to give us a call to answer any questions you may have or to help you implement any changes you would like to have happen to your website.

Greg Whitehead
PHP Developer
Toys for Tots Liaison