Directly from Yahoo’s Blog
“We’ve been rolling out some changes to our fresh web data and crawling, indexing and ranking algorithms over the last few days. We expect the update will be completed by the weekend. So, as you know, throughout this process you may see some changes in ranking as well as some shuffling of the pages in the index. ”

Do you even know where you rank on yahoo? If you don’t, you should contact your web company and have them run a ranking report for you. You should be able to have such a report run for you on the same day for less than $100. If you don’t know where you rank, then you likely don’t know if this yahoo change is affecting you in a positive or negative way.

If you are affected in a negative way, then you need to make changes to your site to ensure that you can move back up to the top of the results. It will take time, but it will take less time if you are aware of what is happening then if you sit back and watch and don’t make any changes.

Matt Ward
President
Central Mass Web Design