Central Mass Web Design, Inc. Joins the Blogosphere

April 17th, 2007

Weblogs shortened to the more commonly named “blog” have become one of the more popular content driven mechanisms for Search Engine Optimization [SEO]. Search engines love content!
 
The more content you generate related to your business or passion in life on the web the more likely you will be indexed for that relevant information on major search engines. This provides you the opportunity to be found by others using the Net and the opportunity for conversion if you have a service or product to offer.
 
Central Mass Web Design, Inc. now makes it easier than ever than for our clients to generate their own professional custom blog. We’ll brand your blog for your company in order to maintain its corporate identity. If you can send an e-mail you can manage your blog. It’s really that simple. Further, if your company uses an e-Newsletter and wishes to provide a web based location for the remainder of an article of interest then a blog is the perfect tool.
 
Definition of Blogosphere from Wikipedia: Blogosphere (alternate: blogsphere) is the collective term encompassing all weblogs or blogs; blogs as a community; blogs as a social network. Weblogs are densely interconnected; bloggers read others’ blogs, link to them, reference them in their own writing, and post comments on each others’ blogs. Because of this, the interconnected blogs have grown their own culture. More here.
 
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The Power of Content on the web

April 15th, 2007

I have always said that content is the true driver of your website.  To show you how important it can be to update your site with information, let’s review a case study of the impact updates can have on your site.

 

The New England Surge is Worcester’s new Professional Indoor Football team.  As a member of the CIFL – Continental Indoor Football League (http://www.continentalindoorfootball.com/) they provide some exciting, hard hitting, slam against the boards, family entertainment.  The family part comes from “Surgeo”, the team mascot.  The Worcester Telegram and Gazette ran a “Name the Mascot” contest, and “Surgeo” was the winning name.

 

If you go to Google (www.google.com) and you query:

Surgeo mascot

You will find that they have the top 4 rankings refer to the naming of the mascot.  There are a number of reasons why, in no particular order:

  • It was recent news
  • There were press releases that were sent out and put on the website
  • Other websites are linking to both the surge website and the telegram site
  • The news was picked up by other pertinent websites that run news feeds for their industry (www.oursportscentral.com)

 

No matter what business you may be in, content is the driving force behind getting good results on your website.  If you don’t have much to write about, consider calling us to discuss this.  In many cases we can assist you in writing this content by asking you the engaging questions and looking at your market from a client perspective.

 

One more point, it doesn’t matter who is adding or writing the content on your website,  Surgeo could write the content and it will show up if it’s relevant!

 


surgeo.jpg

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